r.l.e pet is a London-based pet wear brand with a focus on sustainability, launched in 2023 as the sister brand of r.l.e by designer Cici Qixin Zhang, a graduate of London College of Fashion’s BA in Fashion Design Technology: Womenswear.
The brand name, r.l.e, is inspired by the word “rule” without the letter “u,” symbolising its ethos: Be Your Most Inner Self.
Drawing inspiration from the beauty of nature and honouring the essence of pets, r.l.e pet creates functional and aesthetically pleasing pet clothing crafted from soft, comfortable, and premium fabrics. Their material selection includes organic cotton, pure wool, and other high-quality, skin-friendly textiles, ensuring every piece is as thoughtful as it is stylish.